Gouvêa China Lab 360º

Explore a 360° immersion into the key aspects of a society and market: culture, business, entertainment, politics, and technical visits. More than just a trip, a complete experience for learning, networking, and business.

Start of the immersion: March 22nd and 23rd, 2025.

Welcome to an extraordinary journey to the vibrant heart of innovation and ancient culture: China.

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International mission to China

About the program

The goal of the 360 programs is to provide a complete immersion in all the aspects that define and characterize a society and market. We believe that traditional tourism programs, business trips, and international courses only cover a fraction of the learning, experiences, networking, and business opportunities available. Therefore, the 360 programs are unique and comprehensive immersions that, in their collective form, deliver the best a culture has to offer:

Culture and History
Networking and Business
Entertainment and Experiences
Politics and Economy
Technical Visits

More information

Destinations

Beijing (optional)

Beijing, the political and economic epicenter of China, offers unique networking and business opportunities. The city blends its rich millennial history with a constantly evolving innovation environment, creating an immersive experience. For global companies, it is the perfect place to gain strategic insights, connect with industry leaders, and explore the dynamic Chinese market, expanding their operations.

Hong Kong

Hong Kong is one of Asia’s leading financial hubs, serving as a bridge between the East and the West. With a dynamic economy and an international environment, the city offers opportunities for strategic networking, innovation, and cultural experiences, making it essential for global companies looking to expand and strengthen their presence in the Asian market.

Shenzhen

Shenzhen is China’s tech innovation hub, known as the “Silicon Valley of China” and home to giants like BYD, Tencent, and Huawei. The city offers networking opportunities with industry leaders, insights into emerging trends, and access to a vibrant ecosystem, making it ideal for global businesses looking to expand their presence and connect with the forefront of technology.

Shanghai

Shanghai is the financial and commercial heart of China, where tradition meets modernity. The city offers strategic networking opportunities, valuable market insights, and immersive cultural experiences, making it essential for entrepreneurs looking for inspiration to expand their businesses in Brazil and capitalize on the trends and innovations shaping the future of global commerce.

Hangzhou

Hangzhou is an innovation hub and home to e-commerce giants like Alibaba. The city blends tradition and technology, offering exclusive networking, access to digital innovations, and strategic opportunities for global companies. Ideal for those looking to expand their presence in the digital market, Hangzhou is the perfect place to explore the latest trends and connect with industry leaders.

Schedule a meeting

Destinos

Beijing (optional)

Beijing, the political and economic epicenter of China, offers unique networking and business opportunities. The city blends its rich millennial history with a constantly evolving innovation environment, creating an immersive experience. For global companies, it is the perfect place to gain strategic insights, connect with industry leaders, and explore the dynamic Chinese market, expanding their operations.

Hong Kong

Hong Kong is one of Asia’s leading financial hubs, serving as a bridge between the East and the West. With a dynamic economy and an international environment, the city offers opportunities for strategic networking, innovation, and cultural experiences, making it essential for global companies looking to expand and strengthen their presence in the Asian market.

Shenzhen

Shenzhen is China’s tech innovation hub, known as the “Silicon Valley of China” and home to giants like BYD, Tencent, and Huawei. The city offers networking opportunities with industry leaders, insights into emerging trends, and access to a vibrant ecosystem, making it ideal for global businesses looking to expand their presence and connect with the forefront of technology.

Shanghai

Shanghai is the financial and commercial heart of China, where tradition meets modernity. The city offers strategic networking opportunities, valuable market insights, and immersive cultural experiences, making it essential for entrepreneurs looking for inspiration to expand their businesses in Brazil and capitalize on the trends and innovations shaping the future of global commerce.

Hangzhou

Hangzhou is an innovation hub and home to e-commerce giants like Alibaba. The city blends tradition and technology, offering exclusive networking, access to digital innovations, and strategic opportunities for global companies. Ideal for those looking to expand their presence in the digital market, Hangzhou is the perfect place to explore the latest trends and connect with industry leaders.

Schedule a meeting

What we'll see.

In the Gouvêa China Lab 360º, we will experience an immersion into China’s advancements in Artificial Intelligence, robotics, and innovative business ecosystems. We will explore the globalization of Chinese companies and how they are shaping the global market. With a focus on the e-commerce revolution, we will see innovations in digital platforms, logistics, and new consumption patterns. The experience includes technical visits and networking with leaders from strategic sectors, offering a unique insight into the future of business and technology.

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History and Culture

The Chinese civilization, one of the oldest, has been essential to many great inventions. The itinerary includes Beijing, Shanghai, Hangzhou, Hong Kong, the Great Wall, and other cultural landmarks such as the Forbidden City and The Bund.

Economy and Politics

Despite being Brazil’s main trading partner, China is not well understood politically and economically. This edition offers analyses from Brazilian representatives and sinologists on the current landscape and future perspectives.

Business Ecosystems

During the technical visits, we will explore the headquarters of Alibaba and Tencent. Alibaba is an e-commerce giant with a SuperApp that integrates shopping, payments, and digital services. Tencent, a leader in gaming and social media, is a pioneer in the SuperApp and invests globally.

Globalization of Chinese Companies

Globalization is driving Chinese companies like X-Legend, a pioneer in the automotive retail sector. Founded in 2020, it sold R$ 4 billion in 2023 and offers electric vehicles and innovative test-drive experiences.

Digitalization of the Economy

China is undergoing an accelerated digital transformation, driven by investments and strategic policies. Huawei, a leader in the sector, offers products in telecommunications, cloud computing, and 5G, exporting globally and operating in Brazil.

Social Livecommerce, the e-commerce revolution

China is leading e-commerce innovation with social-live commerce, platforms like Taobao Live and Douyin (Chinese TikTok), and giants like Kuaishou, connecting brands and consumers through interactive experiences.

Artificial Intelligence and Robotics

China is a powerhouse in artificial intelligence, with investments in research and practical solutions. Moonshoot.AI, specializing in conversational agents, raised $1 billion in capital and has a valuation of $2.5 billion.

Innovate

Don’t miss the chance to experience the Chinese market up close! Join the Gouvêa China Lab 360º and connect with leaders and innovative companies. Secure your spot in this unique and strategic immersion. Sign up now and boost your business!

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